The introduction of minimum unit pricing (MUP) in Scotland in 2018 set a price floor for all alcohol sales made through licensed premises in Scotland, with the aim of reducing alcohol-related harm through reducing consumption. The Monitoring and Evaluating Scotland’s Alcohol Strategy (MESAS) MUP evaluation portfolio comprises a number of research studies that are being undertaken to assess the impact of MUP. The MUP theory of change identified the potential effects of MUP across four outcome areas: implementation and compliance, the alcoholic drinks industry, alcohol consumption, and health and social harms. Those living in Scotland may purchase alcohol from retailers outwith Scotland at a level below the price floor, which could have an impact on the intended outcomes of MUP.
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